Monday, November 15, 2010
Why I Don't Like the Name Sporting KC
First, props to the Uni Watch blog for getting the above, cleaner version of the logo that I posted last night.
Now for more on the upcoming rebranding of the Wizards. This team will be Sporting KC next year, and I'm still not excited, or even happy about. It's not because I hate the name, cause I really don't. It's because I'm indifferent about the name, I nothing it. I have no feelings at all about the name. It's a name that stirs no emotion at all one way or another. The name strikes me as marketing done the best to offend no one. The logo is the same, there's nothing that makes it stand out and it looks too much like the Eastern Conference logo in my opinion. I understand why it was done by OnGoal as I expect they will have team's other than soccer under the Sporting KC flag in the coming years, lacrosse and rugby for example playing out at the new stadium. I just think that the name itself really does nothing to elicit any sort of sense of pride or tie in to the city of KC.
I plan to give Robb Heineman at least the opportunity to explain on Wednesday why the team will be this name, and I hope that others with the same mindset as me will do so as well. But currently I don't feel good about his whole "second chance to make a first impression" right now.