Today, Sporting KC announced the partnership that the vast majority of the fan base has wanted since Livestrong Sporting Park opened last year. That partnership, that would see Boulevard beer being served inside the stadium. The announcement brings the most popular local beer into LSP for fans to be able to buy and enjoy during games.
The partnership will bring quite a few cross branding opportunities for both brands. Not only will beer be sold in the stadium, but there's also plans for co-branded schedules, banners, custom glassware, coasters, and other items.
As someone that really enjoys Boulevard beer, I like this, I also like the news that LSP will host launch parties for all of their season beers throughout the season, which will be a lot of fun. And fans in the Cauldron will get a few chances to enjoy Boulevard as well, because not only has Sporting KC announced a partnership with the local company, but so has the Cauldron, announcing that Boulevard will be in a partnership with the supporters as well, teaming up on other merchandise as well.
One thing that this announcement today has brought out is the Boulevard jersey sponsor debate. It's gotten plenty of people asking if this is a sign that Boulevard is going to be the jersey sponsor. Let's just shut that down quickly, there is absolutely nothing in the article that even is close to mentioning a potential jersey sponsorship, NOTHING. A jersey sponsor will come sooner than later, but it's not right now, and it's not with Boulevard. I know people enjoy dreaming about Boulevard being across the front of KC's jerseys, but it's not going to happen.